Creative Marketing Challenge: Fall 2025 Campaign Concept
As part of my application for Anthropologie, I was tasked with developing a Concept Board that captured an aspirational vision for the brand’s Fall 2025 campaign. This project required me to think critically and creatively to design a cohesive marketing strategy across email, digital, and social platforms.
Objective.
To craft a marketing concept board that combines aspirational imagery and influencer partnerships aligned with the brand's aesthetic and target audience.
Approach.
Visual Storytelling: I curated a series of tear sheets featuring still life styling, editorial photography, and branding elements from sources like blogs, Instagram, and fashion magazines to shape a unified creative direction.
Strategic Thinking: All visuals were chosen with the mindset of a marketer, ensuring they not only aligned with the brand’s identity but also resonated with potential audiences.
Influencer Collaboration: I proposed 2 influencer partnerships who would amplify the campaign’s impact, providing rationale for why their personal brands and audience align with the campaign vision.
This project reflects my ability to bridge the gap between creativity and strategy, crafting campaigns that inspire and engage while meeting business objectives.