Twist by Ouidad

Twist by Ouidad

Twist by Ouidad Content Creation: Curl Confidence for Teens

I collaborated with Twist by Ouidad to introduce their new product line designed specifically for teens. This campaign focused on celebrating curls and empowering younger audiences to embrace their natural hair. My task was to:

  • Showcase the entire Twist by Ouidad line, highlighting each product and its benefits.

  • Demonstrate how the products enhance and define curls, sharing my personal results to inspire viewers.

  • Create engaging and relatable content tailored to the target teen demographic.

To make the campaign even more impactful, we launched a giveaway, offering one lucky winner the entire product line in a custom PR-style box, mirroring what I featured in the video. By blending a compelling call-to-action with on-trend sounds and visuals, this campaign successfully engaged the target audience, increasing brand visibility and driving excitement around the new line.

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