Redken

Redken

Redken Content Creation: ‘90s blowout

For this campaign, I collaborated with Redken to create an engaging video showcasing their Big Blowout Heat Protectant Jelly and Quick Blowout Spray. Inspired by the bold, voluminous styles of the 1990s, my task was to:

  • Recreate a classic ’90s blowout hairstyle, demonstrating how these products enhance the process.

  • Highlight the benefits of each product, such as heat protection, faster drying time, and long-lasting volume.

  • Blend education with entertainment to inspire viewers to incorporate these products into their styling routine.

This video, featured on both my social channels and Redken’s, utilized the current TikTok trend of big, voluminous hairstyles paired with 1990s-inspired fashion. By combining a trending aesthetic with my hair niche, the content was both engaging and relatable, successfully capturing the attention of the audience. This campaign exemplifies my ability to align brand messaging with current trends to create impactful, dual-purpose content.

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