Brand Revival Campaign: Kodak

This project tasked my team with reimagining a legacy brand that had fallen out of popularity. We selected Kodak, a name once synonymous with photography, and crafted a comprehensive marketing campaign to reposition the brand as relevant, innovative, and appealing to today’s society.

To reposition Kodak as a forward-thinking brand that caters to modern consumers’ needs while staying true to its rich heritage in photography.

Strategic Leader: Led the team in identifying Kodak’s challenges and developing actionable solutions to modernize the brand.
Creative Contributor: Played a key role in creating recommendations to align Kodak’s messaging, products, and marketing strategies with modern consumer behaviors.
Campaign Architect: Designed innovative approaches to address brand issues, leveraging insights and considerations to build a robust revival strategy.